Guy Reporting

by Jamie Bennett

During the month of March 1 was doing a mock news report at Mohawk Tavern in Springfield, Ore. I was Guy Reporting and the whole thing was a lot of fun. I was going to post this sooner but as usual I am slammed. I am editing a final rendition of Mohawk's video now that will be a generic commercial for electronic promotion. It should be out sometime April or May. It was fun shooting these. Just a world wind style of shooting in an attempt to gather assets for this future commercial. I am hopeful to have a video for Cascade Colour in the near future. 


Click Here to View This Video!!!


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The Worst is Over... :)

by Jamie Bennett

So this is just a quick update about how our show season has been, and a run down of what is coming in the next couple months. The title of this blog post is in reference to nothing... lol... In advertising, the worst is never over, it's just lying dormant. It just felt good to say that the worst is over because, I have been working really hard the last several months.


To begin with, on the left you will see the artwork for this year's festival shirts. It will be printed on neon shirts, using bright neon inks. I can't wait to get my hands on one of these bad boys.

Second, the paper cutter is holding it's own and so if my new printer. Over the last month I have printed, cut and shipped over 80k direct mailers to promote our various shows around Oregon. This has arguably been our most successful show season to date.

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The Big Sale

by Jamie Bennett

So I have been running various collateral materials out of Guaranty's marketing for well over a year, but I have only recently taken on producing all of our direct mail in-house.  I have embedded a video showing my setup, and you can see the oversized postcards that I am producing for our various shows. So far the paper cutter has paid for itself. We are paying 70% of what we once spent on production, and we have doubled our direct mail footprint in the local markets.


I love having the tools to produce these materials in house. It gives us a great deal of flexibility, and allows for a shorter turnaround on these materials. It seems as though the time I use to spend ordering certain materials, and arranging for delivery has been neatly folded into this production time. The reward for all my efforts, is having marketing materials in house within hours, as opposed to days.


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Mourning Herb Nill, and I am an Art Director

by Jamie Bennett

How I came to be in Oregon is not interesting. I worked in Vegas, and the clients were notable. I learned a lot, but the Pacific Northwest is a much better arrangement for a person such as myself.


Six years ago I moved to Junction City, Ore. I did research before moving, and Guaranty looked like a dream company. The thing that I found most attractive was that I would be working in house for a family business that was forward thinking. I was impressed with the resources, and excited about the opportunity to make a mark on a company. Often as a marketer you are stuck in a rigid set of brand standards. Guaranty was wide open territory. Guaranty is a company that is bridging country overhead, and big city selection. We are online, growing, and we are nimble. Our CFO is also incredible, and I trust his judgement better than my own.

Herb believed in me. I don't know how much he knew of me, but I had several interactions with him. He treated me with love and respect. Herb was in the air force, and my own family was too. I often felt like I belonged at Guaranty, unlike I belonged anywhere else. It has been as if, I have trained my whole life to be here now. Herb raised amazing sons, and this whole company is his legacy.


Do read on. I will add a video.

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Electric Cutter from China

by Jamie Bennett

I am currently working on bringing more of Guaranty's production work in-house. I have been padding entry forms, notepads, and I also absorbed the cost of decal plotting. I use the plotter to make a-frame boards, vinyl banners, and to decorate vehicles for special events and promotions. At some point I plan to go more in depth into how this equipment works. For now I would like to discuss this cutter.


So I plan on producing more of our collateral materials for marketing, in particular our direct mail. This should save us some money, and increase our marketing spend's footprint. So I got the new printer and there was some money left for an electric cutter. I figured we could get an electric cutter from between $3,000 and $6,000. After looking around, I decided to roll the dice on this cutter. I got it for under $2,000, and it comes with a two year warranty. I have worked with electric cutters in the past, and this isn't a bad machine. I figured if I could keep it lubricated and cherry for two years than it would more than pay for itself. Maybe at that point I might want to upgrade. Most American made machine start around $5,000 to $6,000 for basically the same machine that you can get from China for $3,000 to $4,000. At least, that's what it looked like while I was researching. You may wanna make sure that you don't have to pick up your cutter at the port, unless you're some sorta bodybuilder. This machine comes delivered to your business for a decent price. I will have to keep you posted as to how wise my gambit was, but for now I am really happy having my own electric cutter.


There's only been one problem so far, but you won't know what it is if you don't read on.

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How to Create Entry Forms and Notepads Quickly

by Jamie Bennett

Alright, who is ready to learn? Not me! But I am ready to show you how to pad entry forms and notepads. One thing, I don't have is a jogger, but that is an important piece of equipment. I recommend getting one if you have the money. It will help make sure all your paper is line up perfect.


1) You will see my cutter. I use a Come 2270ez cutter to cut all my entry forms down to the right size. I originally had these stacked three up on a sheet of 8.5x11, with a piece of chipboard behind each stack of 100. My goal is to have each book padded with glue across the top, and with 100 sheets in each pad. The chipboard provides stability, and a visual guide for the quantity breaks. Note that this cutter cuts only 300 sheets of generic 20lb paper at a time. Paper cutters are dangerous so be careful.

2) Martin Yale made my padding press. You can make your own press if you understand the principle of padding, but I find that it's just as easy and cost effective to buy one. They aren't all that expensive. But in this step you want to push the side that you plan on glueing up against the far wall of the padding press. This wall is removable, and you will use it to make sure all the pages are lined up flat for gluing.

3) Blake Shelton may stop by to check out your padder... Just ignore him, but do notice how I use the screws to put pressure onto the pads. You want to use pressure across the top so nothing moves, everything stays straight, and you want to keep the pads from warping too much during the process. Glue, being a liquid can cause the paper and chipboard to warp slightly. If you add pressure to the top while drying you can help combat any warping.


4) Now you can rotate the padding press,  and open the back hatch, exposing the area that you wish to apply the glue to.
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Fun with Hydrochloric Acid

by Jamie Bennett

So my hydrochloric acid finally came in and I was able to try out some acid etching for the first time. It was a lot of fun. I was slightly nervous, thinking that I might come out looking like the Phantom of the Opera but it all went very smoothly. I made sure I was completely covered and wore a mask. If you haven't ever worked around hydrochloric acid know only that this acid is super corrosive towards organic materials and it smells awful. Even breathing in a small amount is enough to make you gag.
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Darkroom is Up and Running

by Jamie Bennett

So the darkroom is up and running. I blacked out the windows in my utility room and began setting screens this last weekend. The room still needs some more blacking out to be totally light proof but I am really happy with how things are going.I took some old blacked out billboards and started hanging them here and there throughout the room – taping over any holes with black duct tape. I could have easily spent the entire weekend continuing to black out the room but I was ready to set some screens. It had been years since the last time I actually screen printed anything.

I had just gotten some presensitized photo emulsion and I was just too excited to wait any longer. I waited till the sun moved low enough in the sky to begin setting the screens without fear of overexposing them. I had cleaned off some old screens and had them standing at the ready. 

I waited roughly four hours for the screens to dry. It is always really important to make sure the screens are totally dry. Better safe than sorry and without the room totally sealed off from light, the whole evening was riding on my perfect timing.
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Safety Trained

by Jamie Bennett
safetytrained

I was trained to operate a work platform. You don’t have to tell me that falling off one of these is a bad idea but in order to stay safe there is a lot to consider.
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