The Worst is Over... :)

by Jamie Bennett

So this is just a quick update about how our show season has been, and a run down of what is coming in the next couple months. The title of this blog post is in reference to nothing... lol... In advertising, the worst is never over, it's just lying dormant. It just felt good to say that the worst is over because, I have been working really hard the last several months.


To begin with, on the left you will see the artwork for this year's festival shirts. It will be printed on neon shirts, using bright neon inks. I can't wait to get my hands on one of these bad boys.

Second, the paper cutter is holding it's own and so if my new printer. Over the last month I have printed, cut and shipped over 80k direct mailers to promote our various shows around Oregon. This has arguably been our most successful show season to date.

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The Big Sale

by Jamie Bennett

So I have been running various collateral materials out of Guaranty's marketing for well over a year, but I have only recently taken on producing all of our direct mail in-house.  I have embedded a video showing my setup, and you can see the oversized postcards that I am producing for our various shows. So far the paper cutter has paid for itself. We are paying 70% of what we once spent on production, and we have doubled our direct mail footprint in the local markets.


I love having the tools to produce these materials in house. It gives us a great deal of flexibility, and allows for a shorter turnaround on these materials. It seems as though the time I use to spend ordering certain materials, and arranging for delivery has been neatly folded into this production time. The reward for all my efforts, is having marketing materials in house within hours, as opposed to days.


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Electric Cutter from China

by Jamie Bennett

I am currently working on bringing more of Guaranty's production work in-house. I have been padding entry forms, notepads, and I also absorbed the cost of decal plotting. I use the plotter to make a-frame boards, vinyl banners, and to decorate vehicles for special events and promotions. At some point I plan to go more in depth into how this equipment works. For now I would like to discuss this cutter.


So I plan on producing more of our collateral materials for marketing, in particular our direct mail. This should save us some money, and increase our marketing spend's footprint. So I got the new printer and there was some money left for an electric cutter. I figured we could get an electric cutter from between $3,000 and $6,000. After looking around, I decided to roll the dice on this cutter. I got it for under $2,000, and it comes with a two year warranty. I have worked with electric cutters in the past, and this isn't a bad machine. I figured if I could keep it lubricated and cherry for two years than it would more than pay for itself. Maybe at that point I might want to upgrade. Most American made machine start around $5,000 to $6,000 for basically the same machine that you can get from China for $3,000 to $4,000. At least, that's what it looked like while I was researching. You may wanna make sure that you don't have to pick up your cutter at the port, unless you're some sorta bodybuilder. This machine comes delivered to your business for a decent price. I will have to keep you posted as to how wise my gambit was, but for now I am really happy having my own electric cutter.


There's only been one problem so far, but you won't know what it is if you don't read on.

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