The Worst is Over... :)

by Jamie Bennett

So this is just a quick update about how our show season has been, and a run down of what is coming in the next couple months. The title of this blog post is in reference to nothing... lol... In advertising, the worst is never over, it's just lying dormant. It just felt good to say that the worst is over because, I have been working really hard the last several months.


To begin with, on the left you will see the artwork for this year's festival shirts. It will be printed on neon shirts, using bright neon inks. I can't wait to get my hands on one of these bad boys.

Second, the paper cutter is holding it's own and so if my new printer. Over the last month I have printed, cut and shipped over 80k direct mailers to promote our various shows around Oregon. This has arguably been our most successful show season to date.

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The Big Sale

by Jamie Bennett

So I have been running various collateral materials out of Guaranty's marketing for well over a year, but I have only recently taken on producing all of our direct mail in-house.  I have embedded a video showing my setup, and you can see the oversized postcards that I am producing for our various shows. So far the paper cutter has paid for itself. We are paying 70% of what we once spent on production, and we have doubled our direct mail footprint in the local markets.


I love having the tools to produce these materials in house. It gives us a great deal of flexibility, and allows for a shorter turnaround on these materials. It seems as though the time I use to spend ordering certain materials, and arranging for delivery has been neatly folded into this production time. The reward for all my efforts, is having marketing materials in house within hours, as opposed to days.


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Lunar Logic Art Installed

Here are some shots of the first installation of work to go up at Lunar Logic in Eugene, OR. I am not the best at shooting my work but you'll get the idea. The things featured here are vinyl, stencil and acid etched works. To the left is one of my favorite acid etches from the set. Lunar Logic hopes to brand their entire office and there is more to come – so be sure to check back. If you haven't yet expanded the post, please click "read more" to see a slide show of the gallery.


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Fun with Hydrochloric Acid

by Jamie Bennett

So my hydrochloric acid finally came in and I was able to try out some acid etching for the first time. It was a lot of fun. I was slightly nervous, thinking that I might come out looking like the Phantom of the Opera but it all went very smoothly. I made sure I was completely covered and wore a mask. If you haven't ever worked around hydrochloric acid know only that this acid is super corrosive towards organic materials and it smells awful. Even breathing in a small amount is enough to make you gag.
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Darkroom is Up and Running

by Jamie Bennett

So the darkroom is up and running. I blacked out the windows in my utility room and began setting screens this last weekend. The room still needs some more blacking out to be totally light proof but I am really happy with how things are going.I took some old blacked out billboards and started hanging them here and there throughout the room – taping over any holes with black duct tape. I could have easily spent the entire weekend continuing to black out the room but I was ready to set some screens. It had been years since the last time I actually screen printed anything.

I had just gotten some presensitized photo emulsion and I was just too excited to wait any longer. I waited till the sun moved low enough in the sky to begin setting the screens without fear of overexposing them. I had cleaned off some old screens and had them standing at the ready. 

I waited roughly four hours for the screens to dry. It is always really important to make sure the screens are totally dry. Better safe than sorry and without the room totally sealed off from light, the whole evening was riding on my perfect timing.
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