Light Parades

by Jamie Bennett


This year I did the Junction City (12/07/12) and Harrisburg (12/08/12) light shows as Eggie. I gave out some SWAG and was mobbed. People were shacking me. I got separated from the RV but it was a lot of fun. I even got a really nice email from a customer saying that her son wouldn’t take our glasses off.


I like doing Eggie because people light up when they see you and you can give out a little SWAG which people love FREE stuff and it makes them feel cared for. I love Guerrilla marketing because it allows me to connect one on one with customers and literally bring them into our dealership as a result.

It is very true that if you give people something than you earn their favor.
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