Shooting the New Store Front

by Jamie Bennett


My first impression of Junction City, Ore. was that this particular town was certainly stuck in an era. In fact, you could argue that this is why we do such great business. I lived in J.C. (what the kids are calling it) for two years and I loved it’s whole ambiance. It is usually grey and there are vehicles everywhere. Everything is within walking distance and if you see anyone than there’s usually a pleasant exchange. That being said, our Guaranty Chevy show room was in a desperate need of a facelift and it got it. You can see some of my grand opening banners in the background and also we kept parts of the old dealership intact (far right).


The dealership needs some additional pictures for electronic and print advertising. We took photos when they first finished for our grand opening and we now want some pictures that look lived in. I wanted to pull down the grand opening banners but I was told not to. So soon I will be re-reshooting. John in Service let us bower his classic Chevy suburban. John was kind enough to let us borrow his Chevy station wagon last year for our Function for Junction ad (
posted under Display Ads).

We are also shooting these photos for this years Function for Junction program. Our ad is due earlier this year and the weather has been fighting us. Function for Junction is our annual classic car show that takes place in Junction City. We (Jason Fairchild was the photographer) captured good/even lighting but the fog was thick early on in the morning. I kind of like them with the fog. It is very reminiscent of Junction City, Film Noir and Bugsy Siegel. Someone at work gave me digital copies of classic Junction City photos and there is a very similar greyness to many of those photo as well. Junction City feels like these photos look and I personally love it (not sure what that says about me but J.C. is great nonetheless). I will do some mockups where I fix the sky (similar to last year’s) when I get to the originals on Monday (1/4/13).


Ground Zero – Merry Christmas!

by Jamie Bennett

So this is the first actual day of posting my blog. So many things have happened to me over the years and I am sad to say that I haven’t preserved all the experiences I should have. There have been numerous openings and marketing experiences that are forever filed in my memory bank. Now I have a place to archive these experiences. I was inspired to finally sit down and blog all these experiences after the last several years of repeat events. It is now my responsibility to try and go as far back as possible to preserve some of my guerilla marketing experiences before they are lost forever.

This animated short was made for Guaranty. I tried to make it as quickly as possible so that I could continue working on other projects but animation is time consuming and tricky. Most of my time was spent trying to figure out an order of events.

I really enjoy the look of surprise on the third snowman (far left). This is before the motorhome runs him/her down. I also love the penguins in the Alamo scene and the mummy.

I could easily waste another day improving it but I love it’s timing and the choppiness fits the style we were shooting for. I mixed in some clip art to save time as well. I hope you enjoy.

Next order of business is to develop my own YouTube channel. That is, of course, after I spend some time fleshing out this blog a little more.


Santa Comes to Guaranty

by Jamie Bennett


Guaranty started offering FREE Santa pictures to the local community and it’s customers a while back. Guaranty also owns it’s own Santa suit. Junction City is a small town and everyone really tries to look out for one another. Guaranty thought that they would offer this photo opportunity as a way of allowing many children an opportunity to see Santa that otherwise wouldn’t have the means of seeing him.

I played Santa this year to keep the tradition alive. I am not as, let’s say, jolly as my predecessors so I had to stuff the suit pretty heavily. I stayed in character the entire time and had a delightful afternoon. Roughly twenty families showed up and several employees had a turn on my lap.



Santa Socks

by Jamie Bennett


I was Santa. I delivered hats and socks to Saint Vincent De Paul’s for Guaranty dressed as Santa. I than passed out candy canes to underprivileged children at the drop site. I helped them pick out winter hats and even got on the local news.


It was a lot of fun playing Santa. I had a great Santa voice and looked good (a little skinny). I sang Jingle Bells with the children and I even told one of the kids that I knew Spiderman. The footage was great but the two stations covering the event never archived any of the video online. One station did archive the
story. I saw it on TV once and once only. At least I have some photo’s, I got a number of positive email and I’ll always have the memories.


Light Parades

by Jamie Bennett

This year I did the Junction City (12/07/12) and Harrisburg (12/08/12) light shows as Eggie. I gave out some SWAG and was mobbed. People were shacking me. I got separated from the RV but it was a lot of fun. I even got a really nice email from a customer saying that her son wouldn’t take our glasses off.

I like doing Eggie because people light up when they see you and you can give out a little SWAG which people love FREE stuff and it makes them feel cared for. I love Guerrilla marketing because it allows me to connect one on one with customers and literally bring them into our dealership as a result.

It is very true that if you give people something than you earn their favor.
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